Amazon is trying to make our homes resemble the futuristic dwellings of The Jetsons, the late 20th-Century cartoon about a family in space. And brands are getting on board.
The latest example is Campbell's, which Adweek learned is one of the first brands to offer content for Amazon Echo, the 10-month-old speaker system with voice-control technology. According to a source, people who own an Echo can ask it for several recipes a day from Campbell's Kitchen, which is the consumer-goods giant's portal for all things cooking.
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