M3 Global Research Readies for Philadelphia Opening

Healthcare fieldwork specialist M3 Global Research is opening its first studio in Philadelphia next January. The studio will provide a full-service research service for the healthcare community and the consumer goods sector.

The firm, which is the market research division of Tokyo-based M3 Inc, operates a proprietary healthcare professional panel comprising more than two million physicians across more than 70 countries. As part of the Philadelphia launch, the company has announced that it is also recruiting patients and consumers for online studies, face-to-face, TDI, and other qualitative methodologies.

The new 'M3 Philadelphia Studios' will offer three focus group suites with HD streaming available, Wi-Fi, a technology room with interactive video wall, AV technology, and a large conference room suitable for mock trials and taste testing.

It will be managed by Lindita Mezani (pictured), Vice President of Market Research, who joined in May with more than fifteen years of experience. The last ten of these were spent at Schlesinger Associates, latterly as Managing Director of the Philadelphia and Bala Cynwyd facilities. Roni DasGupta, M3 Global Research's President of MR, Americas, comments: 'This venture reflects the growth of our business and the increasing role that qualitative market research plays in both healthcare and consumer goods. Our studio will provide clients with a perfect location, the latest technology and superior recruiting'.

Web site: http://research.m3.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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