Allu Sirish teams up with PETA

If you thought a luxury expo is all about the glitz and not earthy philosophies, the Indian Luxury Expo that is slated to begin on Saturday in Hyderabad at N Convention is bound to surprise you. Among the luxury items on display including high-end electronics, cars, the best of art and jewellery, will be elegant synthetic leather bags, leather-free shoes, cosmetics never tested on animals along with delectable dairy-free chocolates and vegan cookies, courtesy People for the Ethical Treatment of Animals (PETA).Not only this, more than a dozen progressive companies including ASOS, Baggit, Veruschka, and GQP will also be showcasing their best under the theme ���ExtraVEGANza ��� Be classy without cruelty���.
At the expo that will see attendance of celebs like Kotha Janta actor Allu Sirish will support the campaign alongside the bunny mascot at the PETA stall on October 3 at 4 pm. Allu will pose with PETA���s giant bunny mascot, who will be holding a sign reading, ���Be a caring consumer: Buy cruelty-free. Your coverage is invited���. Anyone who thinks that they have to steal an animal���s skin to make a fashion statement or blind a rabbit to test eye shadow, is behind the times,��� says PETA India CEO Poorva Joshipura adding, ���Thanks to cruelty-free cosmetics, delicious vegan foods and stylish vegan clothing, shoes and bags ��� which are readily available just about anywhere you shop. Going vegan and enjoying the finer things in life can go hand in hand.���