LL7K trailer launched into space successfully

Innovation has been the key when it comes to trailer launches but the team of Anil Radhakrishnan Menon's Lord Livingstone 7000 Kandi has taken it to another level altogether.
The trailer of the film has been sent to space in a helium balloon! The 'launch' took place successfully today, the team has informed us.
The balloon will carry go-pro cameras to cover the journey and the trailer will be screened on a small LED screen.Once it enters stratosphere, the balloon will burst and the parachute will open, guiding it back to the earth, they claim. The search team along with a team from CUSAT will track the device back, with the help of GPRS.