Turkish industrial group Eczacibasi showcased Turkish-inspired designs for bathroom

At a recent event, Vitr A, a brand of the Turkish industrial group Eczacibasi, showcased some of its recent world-class sanitary ware, bathroom furniture, bathtubs, faucets, and bathroom accessories designs. The brand employs a large in house design studio and collaborates with a world-class array of acclaimed industrial designers.
The brand's philosophy is all about drawing inspiration and transforming often overlooked spaces into something more than a necessity of modern life by creating an enjoyable experience, thereby changing our perception of the bathroom.
VitrA develops products with an impressive portfolio of leading designers. For instance, its Memoria Black collection is designed by Christophe Pillet, and Istanbul Collection by Ross Lovegrove. These not only improve bathroom aesthetics, but functionality as well. No wonder then that Neha Dhupia, who was a special guest at the event, seemed impressed with the designs.
With an aim of establishing the brand as the leading global bathroom design and solutions provider in India, Serhan Ates Yagiz, India country manager, VitrA, has collaborated with key people from the architecture, interiors and design fraternity.