There was a time when people used to say that story and script mattered. Then it got tagged with the kind of star cast a filmmaker could garner. And there was this formula of a message in a film, together with all the components to catch the attention of the ‘class’ and the ‘mass’.
Added to these elements, is the promotion, as in how effectively filmmakers tickle the curiosity of avid film buffs. So if one looked at the trendsetter called Baahubali by S.S. Rajamouli that crossed the Rs. 600 crore-mark in gross collections last week, the promotional strategy contributes a lot to bringing people to theatres, the strength of the script and story apart, that is.
This week saw three first looks/trailers being released – interestingly of films that starred people from the Konidela family. The first was Konidela Nagendra Babu’s son Varun Tej who stars in the Jagarlamudi Krish-directed Kanche and the second was that of Sardaar Gabbar Singh starring Pawan Kalyan, directed by K.S. Ravindranath and produced by Sharrath Marar on the Northstar Entertainment banner. The third was Srinu Vaitla’s RC 9 starring Ramcharan Tej.
Now there’s a long way to go for Sardaar Gabbar Singh and RC 9 to release. The first to hit the screens will be Kanche . Krish says it has been 70 years since World War II, in which an estimated 2.5 million Indian soldiers fought in Africa, Asia and Europe, in a war that changed the dynamics of the entire world.
Kanche is an attempt to touch Indian hearts by narrating a genuine story where nations are divided, he said. “It’s sad that no one in Indian cinema dealt with this aspect, touched the stories of these warriors from the Indian perspective. Kanche is an attempt to touch people’s hearts by telling them a genuine story,” Krish said over phone from Mumbai.
Asked to sum up his film, he said, “It is an attempt at presenting a macro and micro analysis of how people were divided, how evil reared its ugly head and how, despite all the agony that prevails, love wins in the end. In war, there is love and in most cases of love, there is war,” Krish said, signing off.
Hora Hori with
a new cast
The very mention of the name Teja brings to mind films like Jayam, Nuvvu Nenu and Chitram, to name a few.
That being so, this fiery, demanding director is all set to release his latest Hora Hori on September 11. Produced by K.L. Damodar Prasad under the Sri Ranjith Movies banner, it has an all new cast with Daksha and Deepak in the lead.
Ask him about his movie and Teja says that it’s a fight for love that starts in the erstwhile Andhra Pradesh and moves on to the neighbouring Karnataka State.
“We shot for about 45 days in pouring rain in Agumbe, that records the highest rainfall in India,” he says, visibly excited.
As for more details, the film has enough action, in terms of fights, and not one but two songs that can be termed ‘item numbers’.
What about double-meaning dialogues in the movie?
“My film has only single meaning dialogues,” Teja says, before signing off.
– Reporting by Suresh Krishnamoorthy
To tickle the curiosity of the audience, filmmakers are coming up with teasers and organising promotional events
