Scuderia Ferrari Driver Sebastian Vettel Visits Brembo Factory To Celebrate 40 years Of The Company's Commitment To Sport

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Scuderia Ferrari Driver Sebastian Vettel Visits Brembo Factory To Celebrate 40 years Of The Company’s Commitment To Sport

During the visit the German champion viewed how the braking systems he uses during the races are personalized and developed.

Counterman Staff
By Counterman Staff
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STEZZANO, Italy — On the occasion of Brembo 40th anniversary in sporting competitions, Sebastian Vettel, four-time World Champion and Scuderia Ferrari driver, visited today the racing factory of the Italian company.

Brembo equips the most important F1 teams with its braking systems, among which Scuderia Ferrari. Brembo Chairman Alberto Bombassei welcomed and accompanied Vettel during the visit of the German champion, along with all the employees of the factory.

The successful partnership between Brembo brand and Scuderia Ferrari started since 1975, when Enzo Ferrari chose to equip his cars with the braking systems of the Italian company and Brembo supplied the winning car used by Niki Lauda to achieve in that year the Driver World Championship and the Constructor title. Since then, Brembo has gained 22 Drivers World Championships and 27 Constructors World Championships, 14 of which with Scuderia Ferrari.

During the visit the German champion viewed how the braking systems he uses during the races are personalized and developed. Vettel met the racing department engineers and personnel who, thanks to the constant investment in research and development, continue to further broaden and develop highly innovative technological solutions.

Formula One currently demands an extensive personalization and “customization” of brake systems, increasingly “tailor-made” and closely integrated with the design choices of the car.

The production of each single “personalized” brake system needs six months of design, while for the mechanical manufacturing the required time is one month.

“If I think at the beginning, it’s impossible to forget the meeting with Enzo Ferrari: he gave me confidence and a work chance,” said Bombassei. “Since then, we have made a long way and today we are strongly present in F1 and in all other four- and two-wheel championships.”

At the end of the visit Vettel commented: “I’m here to celebrate the 40 years of Brembo, which has always worked with Ferrari. Everyone knows the importance of brakes in motorsport: go fast needs also to be able to brake strong! For this I’m happy of this partnership: to visit the factory has given me the possibility to value the quality of their technical level. Therefore, I would like to thank Brembo and wish so many successful years”.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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