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You might think a pair of Chopard Sunglasses at $400k a pop is the most expensive shades you can wear but you’d be far, far wrong. And if you think it’s a pair of DG's 2027model, your wrong too—they're $17k cheaper than the Chopards. As for those who guessed the most expensive to be the Shiels Emerald Sunglasses, you’re really wrong. They are only $200k.
The surprising fact is that the most expensive pair of sunglasses is also the most common pair, and I’d bet a small fortune that each and every one of you and those you work and live with wear them just about every day. That’s ironic considering that most people’s chance of seeing a pair of Chopards up close and personal is if Leo or Julia wear them in a movie or a TV close up of Giselle looking through them watching her husband play in sunny California.
What are the worlds’ most expensive sunglasses? They’re branded Cognitive Distortions, and like all sunglasses, they have lenses that color your perceptions of the world thus influence how you feel and act. Here’s a brief catalogue description of the three top sellers and what each offers you:
The Magnifiers: If you’re looking at a molehill—it will seem like a mountain. You’ll see things in full -blown color, often red. Five minutes late to the restaurant becomes a disaster ruining your evening. A substandard presentation will be elevated into destroying your career. Little Things Become Big Things would their commercial’s tag line.
The Destructive Labelers: Their special feature is they cause you to see small imperfections or traits you don’t like in others as representing their entire persona negatively. If your boss or friend isn’t supportive, you’ll see them as a jerk or a poor friend. If your partner makes a request or two, you’ll see them clearly as a “nag.” Wearing a pair of DLs blinds you to all the other times when these terms would be far from accurate. Because our behavior is motivated by our perceptions, you start treating these people as your perceptions label them. Interpersonal warfare is often the result. You’ll See Bitches & Bastards is their branding line.
The Imperatives: These are very popular and for good reason. Wearing them makes us feel confident that we are always right. You always know what others “Should do” and since your way is always the right way, you have no need to see things from their perspective. You also know how you “should” always act so if you see yourself violating your should, you can count on getting a lecture from yourself about what you should have done. One tip—if you like to seeing things in color—these glasses are not for you because their rigid frames make everything black and white. The World Should Be Played By Your Rules is how Don Draper would pitch them.
As to what makes them the most expensive glasses in the world? Consider their price tag. If you wear magnifiers, you pay with frequent and needless bursts of anger, daily feelings of frustration, pressure, and big doses of anxiety. If you fancy a pair of DLs, you’ll be in constant conflict with others, arguing daily, show little appreciation to others and typically be sour. If your fashion is Imperatives, you’ll pay by being in perpetual conflict with others and have a lot of visits with guilt. Anger, frustration, pressure, anxiety, conflict, arguments and a sour outlook at life—that’s an ultra expensive price to pay.
No wonder the CD tagline is: You can’t afford to wear them.
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