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BBC Worldwide, the commercial arm of the British Broadcasting Corporation, has appointed Kelvin Yau as General Manager, Greater China with effect from 17 August 2015. He replaces Pierre Cheung, a 15 year veteran of the BBC’s operations in Asia.
Based in Beijing, Yau will “oversee BBC Worldwide’s channel and content distribution, local production, affiliate distribution and brand development activities across Greater China including Hong Kong, Taiwan and China. He will also be responsible for BBC Worldwide’s format and brand licensing in these territories,” the company said.
He joins Monty Ghai, SVP & GM (Southeast Asia), Myleeta Aga, SVP & GM (India) and Soojin Chung, GM (Northeast Asia), reporting to David Weiland, EVP for BBC Worldwide Asia.
The BBC channels are not permitted in mainland China except in certain hotels, diplomatic compounds and high end apartments. However, its shows are regularly licensed into China and BBC Worldwide is also involved in co-productions with Chinese companies including state-controlled China Central Television.
He joins BBC Worldwide from The Economist Group where he was MD for China and Taiwan. He previously held positions at Euromoney Publications and IR-VONline.com.
Cheung is believed to be moving to London to take up a senior position with another group.
