Ricoh Imaging brings Pentax back to India with K-S2 DSLR

Asked about Pentax’s positioning of its new DSLR, a Pentax executive said numbers have never been the target for Pentax and the same stays going forward. “Also Pentax has a tie-up with Amazon India here and plans to launch full-frame camera soon.”

Ricoh bought Pentax in early 2011 and has been slowly evolving its products in the consumer segment. Ricoh has brought the K series and Pentax GR models along with some of its waterproof cameras to India. Asked about Pentax’ niche status, the executive added, “Pentax is not meant for street photography, but for outdoor photography. With the weather sealed design, Pentax cameras can work even at challenging conditions.”

With Pentax K-S2, Ricoh is aiming to enter the domain of Canon and Nikon and yet manage its renowned identity. Pentax K-S2 comes with a uniquely designed DA 18-50mm lens which will serve as kit lens but of a retractable type. This lens is nearly 2-cm shorter than 18-55 mm Nikkor DX kit lens. With double kit option, Pentax is making sure that photographers get to capture different scenarios easily.

Pentax K-S2 also features a 3.0″ vari-angle LCD screen with 11-point AF. It can record 1080p videos at 30 frames per second and has a native ISO of 51,200. The camera sports Wi-Fi and NFC for immediate sharing with mobile devices.

Ricoh THETA m15 is capable of one-click 360 spherical photos.

Ricoh also showcased THETA, a spherical camera capable of one-click 360 degree spherical photos. THETA can even record 1080p videos at 15 frames per second. THETA connects with mobile devices using WiFi and THETA app developed by Ricoh. It has 4GB internal memory and comes with auto, shutter and ISO priority modes. Ricoh THETA is priced at Rs 34,770.