Lava launches Iris X1 selfie smartphone at Rs 6777

Ø  Featuring 5 megapixel front camera with LED Flash, Beauty-Fi Software for clicking crystal clear selfies under lowlight conditions and various capture modes

Ø  Sports 8 MP rear camera with auto focus and 4.5 inch IPS display, powered by a 1.3 GHz Quad core Processor and 1GB RAM

 LAVA  has announced the launch of LAVA Iris X1 Selfie. The smartphone allows you to take perfect selfies to cherish all your special moments.

Lava Iris X1 Selfie comes with a 4.5 inch IPS display. It has a 5 megapixel selfie camera which comes loaded with Front LED Flash, enhancing the quality ofphotographs clicked under low-light conditions.  Both the front and rear camera have multiple capture modes.  Pictures can be clicked by making a "V" Gesture for front camera that helps capturing images with victory symbol "V". Alternatively it also supports voice controlled photo capture methods which assist in clicking pictures by saying “Capture” or “Cheese”. Further, there is a ‘Tap to Capture’ feature which allows users to focus and click images with a single tap, thus removing the need for a second tap. The smartphone also sports the smile detection feature for both front & rear camera and offers various modes such as HDR, Burst, Panorama and Image watermark. Full HD Video recording is also available on preview screen.

The smartphone has a social gallery which facilitates immediate upload of the clicked images to social media platforms like Facebook, Instagram and others.

Not just this, the smartphone also includes a ‘Beauty-fi’ software which helps in enhancing the picture quality and editing the physical appearance through modes such as eye-enlargement, eye lashes colour, teeth whitening, skin smoothening, skin whitening, face boundary slimming, skin coloring and make-up between eyes and eyebrows.

The smartphone, priced at INR 6777/- is powered by a 2000 mAh  Li-Po battery and 8  GB ROM, expandable up to 32 GB.

Commenting on the launch of LAVA Iris X1 Selfie, Mr. Navin Chawla, Senior Vice President and Head - Product, Lava International Limited said "Keeping in line with the current trend and insights gathered from our young audience, we are excited to announce the launch of Iris X1 selfie, specially meant for selfie enthusiasts. We realize that there is a need for such devices and with our R&D efforts this offering has a perfect combination of hardware and software driven front camera capabilities.”

 Commenting on the processor capability, Dr. Finbarr Moynihan, MediaTek Inc. says, "MediaTek is committed to delivering enhanced multimedia features for a rich user experience, and we are pleased to collaborate with Lava to accelerate the delivery of leading technology for the India market. Lava’s much anticipated Iris X1 Selfie is powered by MediaTek’s MT6580, a highly integrated System on Chip (SOC) with superior camera support that enables improved image and video quality. We are certain this latest handset will deliver high performance and the desired experience to the X1 Selfie users.”

The smartphone will be available in vibrant colours such as Icy white, Royal Black and Purple, across all national retail stores and multi-brand outlets pan India and online channels from early next week.

For more information, please visit www.lavamobiles.com.