Karimnagar Milk Producers Company launched its pasteurised toned milk in the city on Sunday. The company is expected to sell 5,000 to 8,000 litres in the city in the initial phase.
The product will be available in the market from August 6.
The company currently sells 1.30 lakh litres in Karimnagar, Nizamabad, Adilabad and Warangal. The new product has entered a market that already has big players such as Heritage and Jersey, among others.
At the launch of the event, stressing the need for self reliance, Finance Minister Etala Rajender said while there are companies which have come to the city from far off places, cooperatives in Telangana should explore the possibility of doing good business in Hyderabad. “The financial improvement of Telangana’s cooperative societies will aid agricultural workers and cattle farmers,” the minister said. The society currently produces 10 varieties of milk products. The city has a need for 25 lakh litres of milk, members of the cooperative society said. “We will make a mark in the industry soon,” said Ch Rajashekhar, chairman of the company.
