Havas Chicago recently launched a follow-up spot to its “Party Hard Moms” effort for Hefty, proclaiming the brand, “The Official Party Cup of Wrigley Field.”
The spot, entitled “Ultimate Cubs Game,” focuses on a hard-partying grandma-type character who catches a foul ball in her Hefty cup and proceeds to chug her beer, to the delight of the fans around her. It’s a more simple approach than the “Party Hard Moms” spots, free of attempts at modern-day slang, relying on a fun vibe surrounding the old woman’s antics. LBB points out a couple of hidden details in the 30-second spot: Cubs fan Krista Dotzenrod, who actually did catch a foul ball in her cup of beer and proceed to chug it, makes an appearance in the spot; as does copywriter Matt Bush, the red-bearded guy stuffing his face with popcorn. The spot is running online, with promotion on the brand’s social channels, as well as on televisions in concession areas around the stadium.
Credits:
Creative Agency: Havas Worldwide Chicago
Producer: Jordan Sider
Head of Production: Dave Evans
Group Creative Director: Ecole Weinstein
Group Account Director: Lisa Evia
Creative Director: Shelby Georgis
Copywriter: Matt Bush
Chief Creative Officer: Jason Peterson
Business Manager: (Sr) Bonnie Hamilton
Art Director: Katie Rogers
Account Executive: Christina Banuelos/Matt Hartwig
Account Director: Kevin Passolt
Music and Sound
Composer: Trentino
Audio Post Production: Todd Beee, Studio 6
Offline
Executive Producer: Lauren Shawe
Editor: Mike Lahood
Edit Company: Studio 6
Post Production / VFX
Post Production House: Studio 6
Motion Graphics: Jon Gallo, Feral Dresign
Colourist: Elliot Rudmann, Nolo Digital
Production Company
Production Company: One Thousand Percent
Line Producer: John Condne / Stephanie Smith
Executive Producer: Kris Rey-Talley
DOP: Sam Wootton
Director: Antonio Santos / Phil Pinto