GM Pulls Back on Rental Fleet Sales in Search of Better Margins

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General Motors Co. will probably report weaker sales than some key rivals do in July. The largest U.S. automaker said that’s because it’s selling fewer vehicles to rental-car agencies -- not a lack of love in dealer showrooms.

GM may report a sales decline or small gain in a month that analysts have predicted to be strong for the U.S. market, said Kurt McNeil, vice president of sales. The big culprit is that July will be the company’s lowest month for sales to rental and corporate fleets so far the year, according to data provided by GM.