Earmuffs To Biscuits: Advertising Strategies Used By Famous Brands

BANGALORE: Kumbh Mela is considered to be the largest peaceful gathering in the world and a mass Hindu pilgrimage gather to take bathe in a sacred river. The Mela happens once in every three years and brands look at this gathering with their business minds. They find this Mela as one of the easiest places to promote and publicize, even sell their products. With the increasing competition in the market, let’s take a look at some craziest ventures by some of the famous brands during Kumbh Mela as compiled by Business Insider.

Lifebuoy

The brand came up with an out of the box idea which created a new wave in the field of advertising and marketing. They made a special heat stamp and stamped it on 2.5 million Rotis which was distributed during lunch in the 2013 Mela. The words imprinted said ‘Lifebuoy se haath dhoya kya?’(Did you wash hands with Lifebuoy?) What can be more creative than this idea? Food and hand wash goes well together right?

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