Rajesh Pratap Singh introduces collection for NEXA from Maruti Suzuki in Delhi

Strong visuals, a brief but brilliantly choreographed dance sequence and a glamorous ramp show at a Delhi event recently helped guests get a hang of the experience that NEXA from Maruti Suzuki will be.
Nexa, a premium retail experience for customers, was introduced in the city at a grand event where Rajesh Pratap Singh showcased a special line created in striking monochromes with a hint of silver, the colours that are synonymous with the concept. Kenichi Ayukawa (Managing Director and CEO, Maruti Suzuki India Ltd) said, “This concept provides a new experience of hospitality from the brand. Indian market and the society are rapidly changing and new segments of customers are emerging. We have to take new initiatives to meet diversifying expectations from our customers. The aim is to offer innovative value and direction so that we can offer new segments of customers an experience they value. While we will continue to enhance customer satisfaction in our current network, we will also cater to a broader range of customers who value pampering, innovation and a personal touch in their car-owning experience.”
RS Kalsi (Executive Director, Marketing and Sales) was the host of the event. Rajesh Pratap’s special line was designed keeping in mind the interiors and design of the brand’s showrooms. Therefore, only shades like black, white and silver were used. The designer created bold prints and patterns to signify the digital edge that the showrooms will have over the others.
In keeping with the brand’s core value of pampering and hospitality, it was announced that nearly 1000 relationship managers have been recruited and trained to pay full attention to the customers’ needs and ensure that the buying, after-sales and ownership experience is smoother. The showrooms will be equipped with iPads and car configurators to provide a virtual experience to the customers. Designed in a black and white monochromatic theme and with a special attention given to the in-store lighting, the showroom also has a dedicated in-showroom delivery area, with LEDs and music. A loyalty programme has also been designed to offer rewards and recognition beyond the automotive industry for customers. The brand will also have an owner’s app, a smartphone app, which will enable customers to recall service history, emergency support, accessory purchase, event updates, booking and manage service requests and even their favourite music. S-Cross, India’s first premium crossover, will be the first car to be sold under NEXA. To know more about the all-new car buying experience, visit www.nexaexperience.com.