Rapping grannies: Maxis' Hotlink ads feature characters that speak in a variety of local languages and dialects
“Let’s face it, nobody comes to YouTube just for the ads,” says Sajith Sivanandan, managing director of Malaysia, Vietnam, the Philippines and new emerging markets at Google.
Nevertheless, as companies vie for the eyeballs of the Internet generation, advertising on YouTube is increasingly becoming an important part of any company’s visibility.
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