'Sketch to Store' contest from Sunday

PUNE: The Times of India Group has announced launch of 'Sketch to Store' an initiative which aims to scout for and mould the next fashion designing icon of the country.
The format has been conceptualized jointly by The Times of India Group and Globospot, and has ONLY (Bestsellers) as its title sponsor for the first three editions. Participants have to submit a lookbook containing five sketches with registration details on www.sketchtostore.in.
Experts from ISDI Parsons will scan the entries before narrowing them down to the top 200 entries. Leading fashion designer Sabyasachi Mukherjee will personally scan the entries to choose the top 10. He will then put these contestants through a series of tests for skill and aesthetics, on a reality television series of the same name. The show will air on Disney Bindass from the first week of October and features Kalki Koechlin as host. It will showcase the journey of India's next top fashion designing icon, from Sketch to Store.
There are many aspects that make Sketch to Store India's foremost fashion designer hunt. The winner is first sent to one of the world's leading schools for fashion in Milan at the Itstituto Maringoni for a three-week course. On their return, the winner begins to work closely with the concept and manufacturing unit at ONLY to get a comprehensive understanding of what it takes to create a collection from Sketch to Store. The winner will then create their own label which will be retailed out of 19 scores across the country.
The contest will be promoted on Facebook, Twitter and Instagram as majority of the target audience are active on social media. The shoot for the promos is lined up for the first week of August. Working the dates with the star cast, a tight schedule has been rolled out to complete the journey of Sketch to Store. Registrations to begin on July 26.