Made to measure and ordered online
Updated: 2015-07-22 08:31
By LI WENFANG(China Daily)
|
|||||||||
|
Fan Youbin, president and CEO of Foshan Shunde Everstar Clothing Co, takes a rare moment to relax. [Photo/China Daily] |
Company president Fan Youbin has turned Everstar into a thriving Internet brand where shoppers can order customized fashion
Fed up trying on countless pairs of designer jeans only to find that they don't quite fit?
Foshan Shunde Everstar Clothing Co has changed all that after putting together a "smart" idea that has turned around the company's fortunes.
By dreaming up a virtual fitting room for customers, Everstar and company president Fan Youbin have illustrated how the Internet can affect the lives of shoppers and traditional businesses.
"Everything is done online," he told Xinhua News Agency. "The process is very quick."
In fact, it's so quick it has transformed the business model of the clothing manufacturer, which is based in Jun'an town, part of Foshan city, in South China's Guangdong province.
But it has not happened overnight. Three years ago, Fan decided to take the company in a different direction as exports slowed.
Using the power of online shopping to boost the bottom line, he launched the Everstar brand.
Now customers can design their own clothes, including jeans and suits, and try them on in a virtual fitting room at the company's online store.
"Within three days of placing an order, our customers can receive their clothes," Fan said.
- Rare imperial porcelain revealed for first time in Capital Museum
- Cosplay enthusiasts pose during 'Anime Friends' in Brazil
- Top 10 services changed by online-to-offline
- People evacuated after downpour in SW China
- Identifying counterfeit money
- A New Era in US-Cuba Relations Begins
- Eat the 'flesh' of 'Monk Xuanzang' at this shop
- The dying of craft of repairing pans
Most Viewed
Editor's Picks
Seventh China-US strategic dialogue |
Premier Li embarks on Latin America visit |
What do we know about AIIB |
Full coverage of Boao Forum for Asia |
Annual legislative and political advisory sessions |
Spring Festival trends reflect a changing China |
Today's Top News
Ling Jihua's arrest a vital lesson for officials
Cuba, US ties called first step
Life details of Tennessee shooter emerge, but motive elusive
China can now shop at JD.com's US Mall
UN Security Council endorses Iran nuclear deal
US, Cuba set to reboot relations after split
Mayor to turn Zhanjiang into green economic powerhouse
Private firms' access to arms sector widens
US Weekly
Geared to go |
The place to be |