It now takes just a phone call for you to get fresh vegetables at your doorstep. D. Raviteja, a software engineer with a Noida-based IT company, and his brother D. Trinath, a B.Tech graduate, from Guntur have launched the service, ‘Mee Sabzi’ (your vegetables). Interestingly, the concept is catching up with residents, and orders are pouring in.
“As of now, we get more than 10 orders a day. We are hopeful of receiving more orders once the concept becomes popular,” says Mr. Trinath.
Raviteja graduated from BITS Pilani (Hyderabad campus), while his younger brother completed mechanical engineering course from K.L. University this year. They thought of vegetable business after learning that majority of farmers were not getting remunerative prices. “Farmers at our native place of Chebrolu in Guntur district are facing a crisis. With an aim to help them and customers, we decided to start the business,” Raviteja says.
The brothers are hopeful that the concept will soon gain popularity going by time constraints in the lives of today’s professionals. “They don’t have to rush to rythu bazaar or malls after office hours. They don’t have to wait for the hawker in the morning. All they need to do is call us, and we will deliver their chosen vegetables at their doorstep,” Raviteja adds.
“We buy vegetables directly from farmers. Delivery is made only after weighing vegetables in the presence of customers. We deliver vegetables in six hours of bringing them from the field,” Trinath says.
At present, the siblings sell vegetables at the price prevailing at the city’s wholesale Kaleswara Rao market.
“If potato and tomato are sold for Rs. 25 and Rs. 30, respectively, we charge the same price but collect an additional amount of Rs. 25 towards packing and delivery charges,” he says, assuring that the cost would be reduced once the business picks up. Meanwhile, the duo is keen on extending operations to Hyderabad, Visakhapatnam and Amaravati after the business in Vijayawada is streamlined.
“My brother comes to the city during weekends to oversee the operations, and I take care of marketing,” Trinath says. To place orders, one can call: 93938 81199.
