This story is from July 12, 2015

Lack of rainfall hurts jasmine, pichi prices

The pichi flower, an alternative to the jasmine has failed to find any takers in the southern districts due to the lack of rainfall, which has severely affected their flowering process.
Lack of rainfall hurts jasmine, pichi prices
DINDIGUL: The pichi flower, an alternative to the jasmine has failed to find any takers in the southern districts due to the lack of rainfall, which has severely affected their flowering process.
Dindigul and its surrounding regions are known for the cultivation of fragrant flowers. Jasmine and pitchi are much sought after flowers in all seasons. However, the recent dry weather has made the size of the buds smaller and prices fall.

The cultivation of jasmine and pichi flowers is carried out in over 10,000 acres of land in various parts of Dindigul district . During conducive conditions, about 10 tonnes of flowers are produced every day on an average. Farmers from the region then supply these fragrant flower varieties to big markets throughout the state. However, the flowers, known for their border petals and size are receiving a lukewarm response from the retail buyers.
The flowers were sold for a good price till April due to the summer showers. But due to lack of demand, traders are buying the flowers at low rates. Also, the second dry spell has affected the production.
Members of the Nilakottai market association, said pitchi, which was sold for Rs 500 per kg is now selling at Rs 100. Jasmine prices have also gone down from Rs 800 to 200.
“Only, the local scent producers are buying the flowers at throw away prices,” they added.
S Srinivasan, a farmer from Kombapatti, said he cannot afford to water his jasmine and pitchi plants.
He said the price that the flowers are fetching is bad as the farmers incur an expense of about Rs 70 per kg, apart from transport.
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