Their names and labels are legend: Alfetta, 8C2900, P3, Stradale, Tubolare Zagato, 6C1750, Duetto, Disco Volante, and so on. Alfa's historic high points are now on display in a corporate museum in Arese, near Milan. The exhibition is a tribute to the creations of Alfa's great engineers, like Vittorio Jano, Gioacchino Colombo and Carlo Chiti. It's worth a visit.
The automaker launched the 2016 Giulia at Arese and followed the debut with tours of the museum. Obviously, Alfa hopes its past glory will rub off on the Giulia, 4C and the other seven new Alfas we've been promised between 2016-2018.
One curiosity: Other than possibly the modern 8C Competizione, there hasn't been a museum-worthy Alfa created since Fiat took over in 1986. So do enough buyers remember the glory that was once Alfa? Will history pique their interest in the new models?
Too early to say, but it is good to have Alfa Romeo's history back on display.
