Having reaped the rewards of so many fairytale re-imaginings, Disney is looking to take aim at the Prince at the center of many of those stories.

Sources tell Variety that the studio has acquired the spec “Prince Charming,” a live-action comedy revolving around the iconic character with Mandeville Films and Tripp Vinson producing.

Matt Fogel penned the script and while plot details are vague, sources say the point of view isn’t that of the prince himself but of his brother who never lived up to the family name. Alex Young is exec producing.

UTA, reps Fogel, who took the spec out to studios last week with several putting in bids for the property before Disney finally outbid all suitors. Given Disney’s success lately with fairytale properties like “Maleficent,” “Cinderella” and the upcoming “Beauty and the Beast” (on which Mandeville is also a producer), it makes sense the studio would be so aggressive in pursuing the property.

The sale is the first to a major studio for Fogel who, prior to this, cut his teeth working for Phil Lord and Chris Miller as assistant during the filming of “Cloudy With a Chance of Meatballs.”

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He is developing “Bob: The Musical” at Disney as well.