Farmers in the district have called upon the district administration to prevail upon cable television operators to compulsorily relay the recently-launched DD Kisan, a channel dedicated to farmers.
According to official sources, there are 711 local cable operators in the district under the ambit of Tamil Nadu Arasu Cable Television Corporation. An instruction from the State Government is awaited for transmitting DD Kisan channel compulsory, the sources said.
The channel, launched last month by Prime Minister Narendra Modi, was envisaged as a platform for increasing food-grain productivity, and an engine for growth of rural economy.
Since agriculture is the mainstay of a majority of the population in Erode, the farmers have conveyed to the district administration their desire to derive the utility of the programmes telecast through the channel.
The DD Kisan channel was started to provide farmers vital information about weather patterns and global markets to enable them take right decisions.
Progressive farmers in the district are hopeful that the channel will help in broad-basing best practices in cultivation and animal husbandry, besides apprising them about the latest policy initiatives in the sector.
The Prasar Bharti has already made known its plans for making available various programmes in regional languages as well.
Farmers say the content provided by DD Kisan Channel that has tie-up with Indian Meteorological Department, Agricultural universities and Krishi Vigyan Kendras was essential to keep themselves updated about new kinds of crop diseases, ways of protection, and increasing crop yield.
