AFC Bournemouth: Atsu's club announce new shirt sponsors for debut EPL campaign

Ahead of their debut season in the Premier League, AFC Bournemouth have unveiled international online gaming business Mansion Group as their official shirt sponsor.

The move will see the Mansion Group feature on the front of the much anticipated Cherries' home, away and third kit, as well as training wear. 

Alongside shirt sponsorship, the partnership will see the two brands working closely together on a range of commercial projects and mutually beneficial marketing activities. 

These activities will assist in the expansion and increased awareness of both brands within their relevant markets. 'At Mansion, we have a fundamental belief in hard work and perseverance,' said Sagi Lahav, CEO of Mansion Group.

'Based on this, we have been impressed by the recent performance and promotion of AFC Bournemouth, and look forward to partnering with them for their first season within the English Premier League. 

'We are excited to be working closely with AFC Bournemouth across a range of endeavours that will further enhance and develop both of our brands. 

'This partnership will also allow AFC Bournemouth fans and our casino members alike, to benefit from the deal.' 'We are delighted to welcome Mansion as our new official shirt sponsor,' said AFC Bournemouth's commercial director Rob Mitchell.

'Mansion is one of the globe's biggest names in the online betting and gaming industry, with a history of sporting partnerships.

'This is a major commercial deal for AFC Bournemouth and we look forward to a successful partnership ahead.'

Launched in 2004, the Mansion Group has firmly established itself as a leading provider of online gambling and entertainment. With more than 10 years' experience in the gaming industry, the group enjoys an international player base and strong market share.

Credit: AFC Bournemouth official website