Providing local language content made easy with LinguaNext

NEW DELHI: Leading multinational companies, including Fujitsu and a top chip maker, has tapped Helion Venture Partners' backed LinguaNext Technologies for using its technology that converts business software into local language.
The Pune-based company has also converted direct benefit transfer scheme portals of leading oil PSUs into about a dozen local languages.
As more people from non-urban areas take to the internet, companies such as Google are taking keener interest in providing content in local languages for a larger adoption.And it is this change that the Pune-based company wants to cash in on.
Narendra Nayak, executive vice president at LinguaNext Technologies, said, "We have been tapped by Fujitsu and a major chipmaker who have either used or are in the process of implementing our technology for offering their services in more languages in India and overseas."
Nayak revealed that Fujitsu was using Linguify.Cloud for getting their applications localized to multiple languages, including English. Linguify.Cloud allows an existing application to be made multi lingual within weeks without the need to make any changes to the underlying source code or database.
Having multi language capabilities is critical in the Indian market, top players such as Google, Xiaomi, Micromax and several others agree, as companies will require them to spread their reach into non-urban markets.
According to Boston Consulting Group, the use of vernacular content is estimated to increase from 45% in 2013 to more than 60% in 2018, mirroring consumption patterns in mainstream media such as print and television.
Taking the initiative, Google created the Indian Languages Internet Alliance in 2014 in which it teamed up with news content producers in India and the government to ensure that internet content in Hindi becomes available. It is aiming to attract the next 300 million users who are not proficient in English but will be using internet for the first time, preferably on smartphones.
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