Mahindra & Mahindra : First Choice Wheels inaugurates 2nd authorized dealership in Jalgaon, Khandesh

June 12, 2015, Jalgaon, Khandesh, Maharashtra: Mahindra First Choice Wheels Ltd. (MFCWL), India's No. 1 multi-brand certified used car company, today inaugurated its second outlet in Jalgaon, Khandesh, Maharashtra. The new outlet, Auto Cares, is spread across 3000 sq. ft and is located at Jalgaon MIDC, Near Kashinath Chouphuli, Behind Ajintha Halfking, Jalgaon. It was inaugurated by Tarun Nagar, National Head - Operations, Mahindra First Choice Wheels Ltd. This is the company's 57th outlet in Maharashtra.

"We are delighted to partner with Auto Cares which is an established name in Jalgaon. Their expertise and knowledge of the local auto market coupled with our innovative and industry first products and services will enable us to increase our customer base in the region. This is our second outlet in Jalgaon and we look forward to expanding our strong franchisee network further," said Mr. Nagar.

"Mahindra First Choice Wheels enjoys strong brand equity in Maharashtra as India's pre-eminent multi-brand used car company. Auto Cares will serve as a one-stop shop, offering customers a range of services, including purchase and sale of multi-brand certified used cars, car finance, insurance, fitment of car accessories and assistance with paperwork and documentation," said Sachin Desai, Partner, Auto Cares.

Mahindra First Choice Wheels' footprint in the West currently encompasses 133 dealerships and it further plans to expand this number to 160 outlets by year end. Key focus areas include Nandurbar, Dhule, Nasik, Akola, Aurangbad, Nanded., Ahmednagar, etc. in the state of Maharashtra.

Over the past seven years, Mahindra First Choice Wheels has not only emerged as India's leading used car company but has also contributed to the creation of a used car ecosystem by bridging wholesale and retail channels while leveraging physical and online infrastructure. From its humble beginnings in 2007 when its first franchisee outlet was established, MFCWL has achieved a dominant status in retailing of multi-brand used cars in the country. The company is driven by its mission to transform the way used cars are retailed and has introduced several innovations along the way.

The list of innovations include developing a unique franchisee based business model, selling certified multi-brand used cars under warranty and offering the most comprehensive warranty product available on used cars in the country, in addition to a differentiated consumer experience through launch of its 'Highline' stores for selling high-end multi-brand used cars.

MFCWL has also developed a variety of industry first products which use technology to ease used vehicle operations. The company has recently launched seven innovative products which are smart, simple, standalone tools that solve many challenges for every kind of stakeholder including consumers, dealers, financiers, leasing companies and manufacturers.

The used car market, with an estimated size of 3.2 million units, is already larger than the new car market and is growing faster than the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.