Pattison Onestop partners with Pelmorex Media for weather and traffic content

Pattison Onestop, a division of Pattison Outdoor Advertising, has partnered with Pelmorex Media Inc. to provide weather and traffic content for Pattison's Digital Office Network. Pelmorex is the owner and operator of The Weather Network and MétéoMédia, Canadian weather and weather-related information services, as well as Beat the Traffic. BTT delivers up-to the minute traffic conditions and provides vehicle traffic reporting solutions for large broadcasters across North America, according to the announcement.

Using information from Beat the Traffic, the new traffic ticker appears on the redesigned Digital Office Network interface and runs constantly across the bottom of the screen, providing instant alerts and route drive times. Also, localized traffic conditions appear on the full screen once during every six-minute loop. The traffic routes shown in each property are tailored to the location of each office building.

"Providing real-time messages that inform and engage our audiences is an essential part of Onestop's mission," said Cam Milne, vice president and general manager of Pattison Onestop. "We're so excited to evolve our offering with the addition of The Weather Network and Beat the Traffic content to our Digital Office Network. This content bolsters our company's core values, and we feel confident that the dynamic traffic content offers commuters vital information when formulating their travel plans."

The Weather Network and Beat the Traffic content are both currently available on the Digital Office Network. It will soon be released on the Residential Network and its future expansion on other networks is being considered, the company said.