Rich beyond his dreams but blind to value of money

Wang Sicong defines success as "being able to do as I damnwell please". Obviously, he has achieved that.

As the only son of China's richest man - Wang Jianlin, chairman of Dalian Wanda Group Co Ltd - the younger Wang leads an ostentatious life that is the envy of even other fuerdai (wealthy second-generation Chinese).

His motto is "nobody is richer than me". Well, that's obvious. In January, he booked an entire beach and a five-star hotel in the resort city of Sanya in Hainan province to celebrate his 27th birthday. Each guest got an iPad, and the party was entertained by South Korean girl group T-ara.