Argentinian publisher Pequeno Editor and ad agency FCB Buenos Aires teamed up to launch the Tree Book Tree program. The mission behind this venture is to create books that can become trees once they are planted into the ground.
The Huffington Post reports that the “tree book” features a children’s story called Mi Papá Estuvo en la Selva (which translates to My Dad Was in the Jungle in English). Click here to watch a video to learn more about this program.
According to Adweek, the materials used to make these “”hand-stitched” books include “acid-free paper, jacaranda seeds, and ecologically friendly ink.” The executives hope “to teach kids 8-12 where books come from—not the Internet, as some probably believe.” (via Good Magazine)