Thanks to Beyonce, Khloe and Nicki, 'Side bum' is the new 'side boob'

Whether they're walking the red carpet or posing by the pool, celebrities like Khloe Kardashian, Beyonce and Nicki Minaj aren't afraid to show off the best booties in the business.

Shunning the 'belfie' trend which took over Instagram last year, they've embraced the 'side bum' trend with gusto and women are reportedly so keen to recreate the physique that they're undergoing surgery for a bum boost.

Simply strike a pose to the side if you're keen to show off your bum (Yes, something that simple can elicit its own name).

A leading surgeon was quick to point out that their hourglass figures are just an optical illusion thanks to strategic posing and lighting.

Dr Carolyn Berry, Founder of Firvale Clinics told the Daily Mail's FEMAIL: "The new trend for showing side bum is actually mainly about an illusional trick and relies more on posture and positioning, than actually substance of tissue. "