Tweets of the Week: Farewell, Don Draper and David Letterman

As this week kicked off, Twitter was buzzing about Sunday’s Mad Men finale. Trending several days after the episode aired, Mad Men garnered thousands of tweets, one of which came from Coca-Cola, thanking Don Draper for the shout out at the end of the series.

A bright idea indeed, Don. Thanks for thinking of us. #MadMen http://t.co/AyndyQKi12 https://t.co/9ltXOVN9Ni

— Coca-Cola (@CocaCola) May 18, 2015

Other brands that paid clever tributes to the AMC drama include Tim Horton’s and Kahlúa, which used their products to evoke the cocktail culture of the 1960s advertising agency central to the series. Arby’s took that sentiment one step further, tweeting its own throwback ad.

From one Old Fashioned to another. Cheers to seven great seasons! #MadMen #MadMenFinale pic.twitter.com/YgAdlmH4n4

— Tim Hortons (@TimHortons) May 18, 2015

Toast to the #EndOfAnEra with a #KahluaWhiteRussian. pic.twitter.com/dPHOczAu8M

— Kahlúa (@KahluaUS) May 17, 2015

In honor of tonight’s #MadMen finale, here’s one of our ads from the 70s. pic.twitter.com/MDOxIxBLHk

— Arby’s (@Arbys) May 17, 2015

On the other hand, Kimberly-Clark toilet paper brand Cottonelle’s bizarre attempts to join the conversation fell flat and made little sense.

Our “office” has all of the confidence of Sterling Cooper. #GoCommando #MadMenFinale pic.twitter.com/6bgom5TeVe

— Cottonelle (@cottonelle) May 18, 2015

What have we learned from #MadMen? A little confidence goes a long way. #GoCommando pic.twitter.com/4UqL6tIQZ7

— Cottonelle (@cottonelle) May 18, 2015

Don Draper wasn’t the only TV icon who got a warm farewell on Twitter this week. Wednesday marked David Letterman’s final episode of The Late Show, which he had been hosting since its inception in 1993.

Countless celebrities took to social media to tweet nods to Letterman, so naturally, brands did the same. Coke brought back its “Share a Coke” campaign from last summer, while Newfoundland and Labrador’s tourism bureau came up with a Letterman-style list of the top 10 reasons the talk show host should retire up North.

Ladies and Gentleman ….. David Letterman. #ThanksDave for making us stay up late for the last 33 years. pic.twitter.com/hbfUBctBVd

— Coca-Cola (@CocaCola) May 21, 2015

Top Ten Reasons Why Dave @Letterman Should Retire in Newfoundland & Labrador. pic.twitter.com/FBDzy5tGOP

— NewfoundlandLabrador (@NLtweets) May 21, 2015

It only made sense for Taco Bell and the NFL to join in as well. Letterman re-aired a 1996 sketch in which he pranked Taco Bell employees – the fast food chain saw a 103 percent boost in digital consumption, according to Amobee Brand Intelligence – while Denver Bronco Quarterback Peyton Manning participated in Letterman’s final top 10 list.

Honored to have been a part of the show. If you rethink retirement, the job’s open. #ThanksDave

— Taco Bell (@tacobell) May 21, 2015

WATCH: Peyton Manning joins David @Letterman for his final Top 10 http://t.co/9rLhlcmMlq pic.twitter.com/ubYbHS21IA

— NFL (@nfl) May 21, 2015

Red Nose Day, a televised event focused on raising money for children living in poverty, brought out more TV-inspired tweeting. Though Wagreens and M&Ms sponsored the inaugural U.S. fundraiser – it’s been airing in the U.K. for decades – unaffiliated brands got involved as well.

eBay put red noses on its employees for a video, while Skype added one onto one of its emoticons. Even American Airlines made the tip of its plane red to call attention to the fundraiser.

 

Happy #RedNoseDay from eBay! Learn more about helping kids around the world overcome poverty: http://t.co/hiRcho76dh pic.twitter.com/61XPGFFzhO

— eBay (@eBay) May 21, 2015

We’re celebrating #RedNoseDay by giving an emoticon the only nose it’s ever known. pic.twitter.com/LJpWSJMdpt

— Skype (@Skype) May 21, 2015

We’ve got our red nose on. Donate now & help @RedNoseDayUS make a difference: http://t.co/1Y5lRECFVR #RedNoseDay pic.twitter.com/yGJrHgydTo

— American Airlines (@AmericanAir) May 22, 2015