Mercedes-Benz India continues network expansion, drives into Delhi NCR

Keeping up with its 15 in ’15 strategy, Mercedes-Benz India has now expanded its dealership network in Ghaziabad, Delhi NCR. The new dealership, spread over 30,000 sq ft, was inaugurated by Eberhard Kern, Managing Director and CEO, Mercedes-Benz India and Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd. 

Speaking about the new opening, Mr. Eberhard Kern, Managing Director and CEO, Mercedes-Benz India said, “Ghaziabad is an emerging luxury car market and we have witnessed an increased demand for Mercedes-Benz cars here. It was important for Mercedes-Benz to be strongly present in this market and provide the fascination of the Three Pointed Star to our potential customers and enthusiasts. The customer centric approach is vital to Mercedes-Benz’s growth strategy and this state-of-art dealership in Ghaziabad underlines this perfectly. Silver Arrows Ghaziabad will further bolster Mercedes-Benz’s strong market presence in the important Delhi NCR region. With a top-class infrastructure in place, we are sure that the new dealership will tap the potential of this emerging market and establish itself as the ultimate luxury car destination in the entire region.”

The dealership is located on Plot No. 64, Site IV, UPSIDC Industrial Area, Sahibabad and Ghaziabad is on the main Ghaziabad highway with close vicinity to up-market hotels and premium residential areas.

Set up within a span of a year, the state-of-art Silver Arrows dealership promises to be Ghaziabad’s luxury car destination. The dealership has a team of 65 trained personnel to ensure sales and after-sales service for its customers.

The facility also features a roof top garden along with a Mercedes Café which adds to the luxury experience for customers. Further, the facility has a dedicated floor for Mercedes-Benz Certified, the pre-owned car division of Mercedes-Benz India. The customers can experience the different Mercedes-Benz pre-owned cars in this dealership. This floor has the capacity to display 5 Mercedes-Benz Certified cars.

Tushar Kumar, Member of the Board of Management, Silver Arrow Automobiles Pvt. Ltd. Commented on the occasion, “It is a moment of immense pride for us to set up our second Mercedes-Benz outlet within two years in the Delhi NCR region. With the inauguration of this dealership we will continue our efforts to better our achievements and reaching out to newer customer base.”

With the establishment of its new dealership at Ghaziabad, Mercedes-Benz India continues to spread its tentacles across 39 cities and 72 outlets. The company also inaugurated new AMG Performance Centres in Hyderabad and Pune in order to reach out to its customers.