This is Why Adidas Shouldn't Depend on Kanye to Revive Its Brand
Probably not the reason you think.
So fly. @KanyeWest on point in all white @adidasRunning #UltraBoost. pic.twitter.com/4xFeIfFNAD
— adidas (@adidas) May 17, 2015
Adidas has been struggling to stay on top of the game. That was until Kanye and his Yeezus sneaker boots showed up. Then all of a sudden, Adidas was hot again.
In February, Kanye had a fashion show for his collection, “Kanye West x Adidas Originals Yeezy Season 1.” The audience was packed with celebrities, from Jay Z and Beyonce to a bunch of Kardashians and Vogue’s Anna Wintour.
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