Avianca Brasil Sits Out Gol-Tam Fare Fight With Bet on Free Food

Avianca Brasil is staying out of the fare fight between Brazil’s two biggest airlines, betting that perks such as free hot meals can help it fill planes as a slumping economy saps travel demand.

“If somebody flies with us and he has to pay a little bit more, he will pay because the product is differentiated,” Chief Executive Officer Jose Efromovich said in an interview at Bloomberg’s New York headquarters. “We don’t need to get in the middle of this war.”