Loehmann’s advisory board has added a new member: Jeffrey Cripe.
Cripe, who manages e-commerce partnerships and business development at Christie’s, will join Tony D’Annibale, president of Jessica’s Brands, on the advisory board. Cripe, prior to joining Christie’s in February 2013, had worked at Birchbox, an e-commerce business that utilizes a subscription model.
Cripe will use his experience in e-commerce, branding, audience development and strategic partnerships to help Loehmann’s management build out the company’s online site, Loehmanns.com.
Andrew L. Sole, managing member of Esopus Creek Advisors, which is the advisor to the hedge fund Esopus Creek Value Series Fund, said that Cripe’s “understanding of the online potential fits with our passion for building upon Loehmann’s heritage.”
Loehmann’s, founded in 1921 by Frieda Loehmann, shuttered its doors in 2013 following its bankruptcy filing. Esopus Creek Value Series Fund acquired the intellectual property in January 2014. The management team is building the retail nameplate as an e-tail operation.