ET BureauMUMBAI: Mahindra & Mahindra today announced that its iconic SUV, the Scorpio, crossed the 50,000 milestone in unit sales in fiscal 2015, for the 4th consecutive year. It sold sold 51,553 units in FY15, being the highest ever annual sales for the brand since its inception. The launch of the new generation Scorpio in September 2014 contributed significantly to the brand’s performance in terms of both volume and market share.
This achievement reaffirms the brand’s popularity as well as the confidence consumers have reposed in us. With the launch of the New generation Scorpio we have further shifted the orbit and scripted a success story like no other”, says Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra
The Scorpio’s iconic status can also be gauged from its 3 million plus fan base on Facebook, and the online community is one of the largest online auto communities on Facebook in India, according to the statement released by the company.
This achievement reaffirms the brand’s popularity as well as the confidence consumers have reposed in us. With the launch of the New generation Scorpio we have further shifted the orbit and scripted a success story like no other”, says Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra
The Scorpio’s iconic status can also be gauged from its 3 million plus fan base on Facebook, and the online community is one of the largest online auto communities on Facebook in India, according to the statement released by the company.
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