Frette unveils enhanced site

Monza, Italy – Italian luxury linens house Frette has relaunched its North American website with new features designed to immerse visitors in the brand experience. Through “Bespoke Services” Frette specialists are available to design personalized made- to- measure collections. 

New curated shops called “Frette Favourites” will be updated monthly. A variety of buying guides offer information about products, fabrics and care. Improved navigation allows visitors to use fewer clicks in their searches, which can be filtered by by color, category, type, or fabric. The site’s store locator directs consumers to the nearest Frette store or nearest retailer that carries Frette merchandise.

“Frette’s new website is a further extension of the luxury brand that demonstrates the company’s stature as the reference brand name for the connoisseurs of the finest linens and home décor,” said ceo Hervé Martin. Frette’s European site is expected to relaunch with enhanced features soon.