It’s no secret this winter was one of the worst in history, and few regions were hit harder than Boston. Today, the Dairy Queen system honored the Bostonians on the front lines, rewarding the hardworking snow removal crews with free Blizzard Treats and bringing summer early to the city that needs it most.
Eric Grunfeld, Regional Marketing Manager at American Dairy Queen Corporation, honors Boston snow remover Bradford Ness for his unprecedented acts of Blizzard bravery with a DQ Ultimate Gift Card good for more than 365 days of Blizzard Treats. (Photo: Business Wire)
In addition to treating workers to a taste of summer, the DQ brand also rewarded three exemplary snow removal team members for their unprecedented acts of Blizzard bravery with a DQ Ultimate Gift Card good for more than 365 days of Blizzard Treats.
The announcement of an early summer in Boston kicks off the launch of the DQ brand’s Best Blizzard Menu Ever, featuring the greatest collection of past and present Blizzard Treats ever assembled. Now, the DQ brand is asking America to declare #SummerNow, because true Fans know summer doesn’t start until the first taste of a DQ treat hits their taste buds.
“We all start summer differently, whether it's Memorial Day, the last day of school, or even your first cannonball of the season,” said Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “The DQ brand wants to change that this year. The Best Blizzard Menu Ever celebrates that timeless summer feeling we've all experienced as kids on the patio of a DQ restaurant, enjoying a cool and delicious treat. If you need summer to get here quickly, and we know the folks in Boston certainly did, grab a Blizzard Treat from the Best Blizzard Menu Ever and declare summer now.”
To start #SummerNow with the DQ brand’s Best Blizzard Menu Ever, Fans can head to Summernow.com. Through the site, they’ll get all the delicious details about their top-tasting Blizzard Treats, select their favorite from the Best Blizzard Menu Ever and declare “Summer Now” with fellow Fans through their personal social channels. Follow along with the heat map on Summernow.com, showing when, where and what time Fans across America declared #SummerNow.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ system on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 9.6 million friends and become a friend at facebook.com/dairyqueen.
A video of the award ceremony is available at: https://files.barkleyus.com/link/PZ8fTFlOC3lAn4rKSgKHIg
About ADQ
American Dairy Queen Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops, licenses and services a system of more than 6,400 Dairy Queen® stores in the United States, Canada and 25 other countries. ADQ is part of the Berkshire Hathaway family of companies led by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. For more information, visit DairyQueen.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20150427006224/en/
Contacts:
Anita Strohm, 816-810-2830
astrohm@crossroads.us
or
Maggie
Miller, 816-423-6329
mmiller@crossroads.us