The craft of customising cakes

Sanjana Galada tells how she made a sweet career choice

April 25, 2015 05:25 pm | Updated 05:26 pm IST

Sanjana's homemade cup cakes. Photo: R. Ragu

Sanjana's homemade cup cakes. Photo: R. Ragu

It’s delightfully small, soft and tastes glorious with just the right amount of cream frosting. It sits pleasantly in your mouth before dissolving into a sugary after-taste. It’s the miniature version of a cake in a tiny cup. And for all the vegetarians out there, it’s eggless.

Besides its customary cupcakes, Sanjana Galada’s establishment — The Cupcakery based in T. Nagar — offers a variety of desserts, including cake pops and regular-sized cakes, topped off with flavours of your choice. To name a few of the flavours on offer, caramel, choco-vanilla twisters, red velvet and blueberry swirl.

Sanjana, an electronic media graduate and fulltime baker, didn’t just wake up one morning, get out of bed, and realise this was her path in life.

It took a lot of experimentation and taste-testing, over a period of her time, to see fulltime baking as career path, she says.

The script of her success story has lines that sound familiar: One of them is about support from friends and family. She also draws strength from afar. When she is low on creativity, she draws inspiration from Pooja Dhingra’s Le15 Patisserie, one of India’s finest patisseries with branches across Mumbai.

Cakes at The Cupcakery, which has its kitchen in T. Nagar, are customised with the use of placards, snap-twirls and various other additions. The cakes, set in little muffin liners, are iced with the topping chosen by the customer.

Sanjana receives orders from across the nation. She recalls an order from Udaipur, Rajasthan, for a grand batch of five hundred cupcakes, which she met. She also has international customers from Singapore and Malaysia. Sanjana says the pastry business is subject to seasonal demands.

“Every season brings an array of demands. That’s when it gets crazy,” she says.

She encourages others to chase their entrepreneurial dreams. “If you love what you’re doing, persevere. Don’t ever give it up for anything or anyone.”

Sanjana can be contacted at 91769-59590.

The Cupcakery is located at 7/13, Venkata Narayana Road, T. Nagar.

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