The journey to redemption for Tesco is only just beginning in the supermarket war

General view of Tesco Express, Dublin Road, Enfield, Co. Meath. Picture: Caroline Quinn

John Mulligan

next Wednesday morning, Agriculture Minister Simon Coveney will be the guest of honour at an event in Dublin where Tesco and Bord Bia will showcase Irish food and drink suppliers they're helping to grow.

But like that episode of 'Fawlty Towers' - the one where Basil dances on eggshells trying not to mention the war to a pair of German visitors, but fails miserably - a mention of Tesco's faded stardom could ruin the mood.