Why PR Pros Need to Integrate Social, SEO, and PR

Guest post by Ronn Torossian of 5WPR.

This is a guest post by Ronn Torossian, founder and CEO of New York’s 5WPR.

Building links is great, but they won’t get you anywhere if your content is not drawing any other attention. PR is all about drawing attention to your messages, so it is a natural fit with social media, search engine optimization (SEO), and digital marketing.

Here’s my viewpoint on the two sides of this equation.

When you get right down to it, all of what SEO tries to accomplish can easily fit into the areas covered by PR.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in