Philip Clark still king of breakfast radio in Canberra

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This was published 9 years ago

Philip Clark still king of breakfast radio in Canberra

By Emma Kelly

Philip Clark remains Canberra's most popular breakfast radio host ahead of FM104.7's Scotty and Nige but a growing number of listeners are tuning into RN Breakfast's Fran Kelly for a national slant on the day's news.

ABC 666's breakfast audience fell by 1.1 percentage points, claiming a 20 per cent share of listeners, while FM104.7 lost a sliver (0.4 percentage points), picking up a 17.8 per cent share of the audience.

ABC radio's Philip Clark topped Canberra's breakfast radio ratings.

ABC radio's Philip Clark topped Canberra's breakfast radio ratings.

ABC Radio National claimed bronze with a substantial jump of 4.1 percentage points, claiming 16 per cent of the breakfast audience and soaring past MIX 106.3's Kristen and Rod, whose audience fell by 2.7 percentage points to 16 per cent of listeners during the 5.30am to 9am timeslot.

FM 104.7 retains the largest number of listeners with 18.5 per cent of Canberrans aged 10 years or older tuning into the commercial station each week – an extra 1.5 percentage points.

Scotty Masters and Nigel Johnson, aka Scotty and Nige, from 104.7 continue to claim the second largest slice of the breakfast market.

Scotty Masters and Nigel Johnson, aka Scotty and Nige, from 104.7 continue to claim the second largest slice of the breakfast market.

FM104.7 and MIX106.3 general manager Eoghan O'Byrne​ said he was pleased with Canberra FM's solid performance.

"We continue to identify with our community," he said. "We pride ourselves in being everything Canberra and we are always striving to improve our perception in the marketplace."

Canberra's youth continue to turn to the station, including more than half of listeners aged 10 to 24 years old and more than a fifth of Canberrans aged 25 to 39.

But the biggest jump in young listeners has been among the capital's 18 to 24 year olds, with 50.7 per cent share of the audience compared to 30.8 per cent in the last ratings survey late 2014.

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Fran Kelly

Fran KellyCredit: Lyn Mills

The ABC's Triple J however, has lost some of its younger listeners aged 18 to 24, shedding 7.3 percentage points. But it has claimed a small rise in 25 to 39 year olds, 14.2 per cent compared compared to a previous 12.6 per cent.

Interestingly, the ABC station geared to younger music fans has claimed more listeners aged 40 to 54 and 55 to 64 – 2.3 percentage points and

ABC 666 continues to dominate older listeners, claiming a fifth of 55 to 64 year olds and over a quarter of people aged 65 years or older (28.3 per cent).

But Mix 106.3 has snatched some of these listeners, growing an extra 3.6 percentage points among people aged between 55 to 64.

The station continues its small lead over the 40 to 54-year-old audience on 17.5 per cent – just 0.3 of a percentage point more than fellow commercial station FM104.7 – but a drop of 5 percentage points

The Canberra Radio Survey 1 2015 tracked radio audiences between February and April this year. Results include live streaming and, for the first time, digital radio listening.

Canberra top radio stations: Share Movement Monday-Sunday, 5.30am-midnight (percentage)

FM104.7 – 18.5

ABC666 – 15.3

MIX106.3 – 11.6

Radio National – 10.3

ABCFM – 9.3

Triple J – 8.5

2CA – 7

2CC Canberra – 6

NEWSR – 3

Canberra top radio stations: Breakfast audience share Monday-Sunday, 5.30am-9am (percentage)

ABC666 – 20

FM104.7 – 17.8

Radio National – 16

MIX106.3 – 9.2

ABCFM – 7

Triple J – 6.8

2CA – 6.1

2CC Canberra – 6.1

NEWSR – 4.2

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