E-grocers woo mango lovers

BENGALURU: Choosy about your Mallika? Or is the Sindhuri a tad tangy? The king of fruits, freshly arrived from the e-grocer, now comes with a return policy. And as an added bonus, a ripeness meter.
With online groc ers going all out to pander to the customer, getting the mango home is easy enough - a few clicks on the laptop or smartphone app, and a basket of mangoes arrives at your doorstep.The consumer is urged to try the fruit, and if it doesn't match up to expectations, send the r emaining mangoes right back.
Mukesh Singh, founder and CEO of Zo pNow.com says, "Mangoes always remind you of your childhood. But we are very region-specific when it comes to mangoes. A North Indian would crave for Langra, Dussheri or Himsagar variants while a South Indian would love his Bainganpalli, Badami or Sindhuri. We understand there is a tradition associated with buying mangoes. Choosy buyers prefer to first taste it. So now we have an offer where a buyer can order a 1kg pack. If the consumer doesn't like the taste, we will take back the rest. If the buyer chooses something else, that will be delivered."
This is not the only deal for this favourite fruit this year. BigBasket.com lays the stress on freshness and variety, and includes a Fresh-o-meter with every pack of mango. This sticker tells the eager buyer how fresh the mangoes are, and whether they are ripe enough to slurp on.
"We have seven or eight varieties of mangoes in our marketplace now and by May-June, we will have 13 to 14 variants. The mango is best enjoyed at the right stage of ripening. Our Fresh-o-meter label visually explains to customers the ripening stages," said Vipul Parekh, co-founder of Big Basket.