Kahini Chakraborty – Mumbai
Smaaash Entertainment is venturing into the F&B sector with Adrenaline Foods, part of AHA Holdings/ Smaaash, wherein the brand will be launching nine QSRs in India. The company plans to become the dominant player in India’s organised QSR business. Under Adrenaline Foods, the brand will offer six brands, out of which three brands- Sholaa- Indian grill and kitchen; Hiley Duley- Oriental stir fry and Copper pan- Indian curry house are already operational in Mumbai and Pune. The other brands that are in the pipeline include: Malabar- South Indian delicacies; Nefris- Mediterranean kitchen; Chaan- Mumbai street tava; Memories- Sports bar and lounge.
Speaking to Food & Hospitality World on the expansion plans, Srinidhi Rao, CEO, Smaaash said, “By 2016, the company plans to establish 50 outlets across India, and thereafter concentrate on its abroad expansion. We have set aside `five crore for this expansion through equity. Smaaash Entertainment has always been in the active lifestyle business and hence expansion into the F&B space is a logical step for us as 40 per cent of our revenue is generated through this sector itself. We are expanding in markets like Mumbai, Delhi, Bengaluru, Pune and Hyderabad. We will also be opening our brand in Dubai by end of this year. With the growth of the smaller cities, we are expanding into Baroda as well, and if that takes up well then we might enter Ahmedabad.” Commenting on how the company positions its USPs, he opined, “Just as the company has always been in the active lifestyle business, the same philosophy applies for our F&B brands as well. We promised ourselves that all our food will be fresh and no commissary; and customers can decide on how he wants his food to be prepared.”
