For Tax Day, BBDO Tells the True Story of a Woman Who Tried to Write Off a Snickers Bar

It didn't go over so well

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Tax Day isn't usually a time for great brand creativity, but BBDO New York goes the extra mile this year with a short documentary about an Arizona woman who tried to write off a Snickers bar in 2005.

She was audited, and the authorities took a dim view of her audacity.

Also, it's a true story. BBDO found the woman's case online, pitched her the concept and flew to her hometown in Arizona to shoot the film.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in