Kahini Chakraborty – Mumbai
Prague-based DMC Liberty International, founded in 1990, is aiming for organic growth in India. Presently it has representation sales offices in Mumbai and Delhi, and is looking at establishing its presence in Bengaluru and Ahmedabad and then enter Tier II and Tier III markets. When asked about the company’s growth vision in India, Mario Enzesberger, founder and global CEO, Liberty International said, “We believe in the growth of the India market and are experiencing significant growth in outbound travel from India which is said to be growing at 15 per cent approximately year-on-year. We are focusing on strengthening our services for the FIT, leisure and MICE traveller segment from India. We are strengthening our services towards group segment. With the sales perspective, we are looking at having region specific agencies.”
The company provides travel and professional technical services to FITs, tailor made FIT traffic, groups, incentives events and conferences, adventure tours, outdoor management training groups, and team building groups. It has 53 offices in 43 countries in Europe, the Middle East, South America, Asia.
Talking about the travel trends from the India market, he opined, “There is a growing demand for luxury travel. Atleast 10 per cent of travellers are moving away from traditional travel habits. Indians are asking for newer destinations or opting for smaller cities within the already established holiday destinations. We see a double digit growth potential in the India market. About 65 per cent of our clients are leisure travellers and the balance is MICE with a marginal section of FIT travellers.”
