Scandinavian in-store solutions firm standardizes retail digital signage offering with BroadSign

The Scandinavian provider of intelligent digital in-store solutions LCD Media has standardized on BroadSign International LLC's digital signage software platform for retail initiatives in Denmark, BroadSign announced today.

LCD Media's primary focus is on 300 of the top retail stores in Denmark, according to the announcement. Its larger customers include PWT Group, which has 170 shops with a minimum of two players each, and JACK & JONES. Installations consist of video walls and LCD displays ranging from 10 inches to 86 inches placed in strategic locations to facilitate increased impressions and enhanced communication between the consumer and the brand.

"LCD Media services large-scale retail chains and smaller specialty boutiques, and we required a digital signage software platform robust enough to suit the different needs of both customer profiles," said Thomas Nielsen, service manager at LCD Media, in the announcement. "The level of education and support provided by BroadSign has greatly assisted in our deployment."

While the objectives and types of content vary from brand to brand, a store's typical content loop lasts two to three minutes and campaigns are increasingly using touch solutions to augment interactivity.

"LCD Media possesses a portfolio of esteemed brands and as such, continuously raises the bar to deliver a unique in-store experience to affluent customers," BroadSign Vice President of Sales Skip Beloff said. "We are confident that BroadSign's feature-rich software will satisfy the digital signage component of LCD Media's initiatives and look forward to a partnership of creating novel experiences in the retail vertical."