London Brewery Seeks Money and Profile in Crowdfunding Craze

Camden Town Brewery could seek the finance it wants to expand from a bank at historically low interest rates. Instead, it’s turning to crowdfunding to raise money and its profile at the same time.

The five-year-old company is seeking as much as 3.5 million pounds ($5.2 million) by inviting its customers and other investors to subscribe as little as 10 pounds -- the price of two pints of Hells lager in its own north London pub -- in return for equity. It plans to build a second brewery and triple its staff to 200, with a target to sell five times as much beer in 2020 as it did last year.