Press release

Danderyd 13 March 2014

Ellen's probiotic tampon and intimate cream - Product of the Year in Slovenia Ellen's probiotic tampons and the probiotic intimate cream, sold in Slovenia under the brand name Natura Femina by ellen, win Product of the Year, 2015.

Winners of the award were announced in January and chosen on the basis of three different criteria, namely appeal, innovation and customer satisfaction. Nielsen data performed the online survey and evaluation. Product of the Year (POY) is the world's largest consumer-voted award for product innovation. POY operates in over 40 countries around the world with the same purpose: to guide consumers to the best products in their markets and reward the manufacturers for quality and innovation.
This award is presented in a number of European countries every year, but this was the first win for Ellen's distributor Tosama in Slovenia. Tosama now has the right to use the POY seal on the product packages for all of 2015 to market that the product has been named Product of the Year.
"We are thrilled that our products have again been recognised by the consumers who use our products. It is the fifth time we've received this type of award in Europe for our probiotic tampons and the first time for our probiotic intimate cream," says Carina Persson, CEO of Ellen AB.

For more information, please contact:

Carina Persson, CEO at telephone +46 8 412 10 00 or email cp@ellenab.com

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About Ellen

Ellen AB is a biotech company that has a portfolio of products which includes patented products treated with probiotics to improve women's intimate health. Many women experience bacterial imbalance once or more often in life and are increasingly unwilling to accept vaginal dryness and odour. Unique products in Ellen's product portfolio include the ellen® Tampon treated with Lacto Naturel (LN®), which is comprised of human lactic acid bacteria, and ellen® Probiotic Intimate Cream for External Use. Besides also containing Lacto Naturel (LN®), the cream contains natural fats that have a protective and lubricating effect. Both products are unique and stand alone in the market. The product range includes a self-diagnostic pH test, as well as an intimate foam and intimate deodorant, both of which are based on eco-friendly ingredients with sage as the active substance. A global network of distributors sells the company's products. Ellen is listed on First North (Ticker: ELN). Remium Nordic AB serves as the company's Certified Adviser. For more information, visit www.ellenab.com

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